Why Didnt the Vikings Get Credit for Discovering America

Who discovered America? When most people think about this, the first thing that comes to mind is Christopher Columbus. When Columbus returned from the Antilles in 1493, he was not the first European to have stepped foot on the New World. What if I were to say that the Vikings were the ones who actually discovered America? However, they didn’t get credit for it because of the bad things that they have did. Leif Eriksson set out from Greenland towards the west and first reached Baffin Island which he named Helluland or Land of Stone. From there he sailed south to Labrador and into the Gulf of St. Lawrence region which he named Vinland or Land of Wine for the wild grapes that were found there. He created a town at LAnse aux Meadows,†¦show more content†¦In 865, the Great Heathen Army attacked East Anglia (England). After that invasion failed, they attacked England once again in 1066, but were defeated at the battle of Stamford Bridge. The Vikings attack England again during the Reign of Canute the Great Again in 1066, the Normans invaded and conquered England. The Vikings could not defeat Paris but the King was so impressed that he gave me land. I believe that the Vikings were in fact the first to discover America. The key word is â€Å"Discover† for the native Americans did not discover America, they just lived there. Also the Vikings were not very creative and named things very obviously, so why would they call the new land Newfound Land, if it was inhabited by people, it wouldn’t be new. The only reason that they don’t get credit for it is because of the things they did like attacking England. They were disliked by just about all countries, so why give them credit for discovering America? If you were in England’s shoes, wouldn’t you try to erase them from history. Why not give some one else from Europe the credit for discovering America. Being that both England and Scandinavia are both in Europe, why make Europe look bad? Why not just let someone who is from Europe and who is sent from the king and queen of Spain get the credit. This way making people forget about the Vikings, and still showing how great and how high of a place Europe is. Shirah Vargas

Leadership Theory, Leadership, And Leadership Theories

Leadership is the action taken to inspire and motivate followers through guiding, coaching, and mentoring. It encompasses dedication to followers, which fosters trust and commitment to the organization. Leadership is also an integral organizational role that serves to unify the team, towards a common goal and a shared vision (Northouse, 2013). Additionally, Kotter (2001) indicates that the leader is essential to effect organizational change. Hence, change is the specific action that the leader is responsible for. Greanleaf (2008) further identifies the dedicated leader primarily as a servant. Given this definition, it leads us to a more in-depth conversation, concerning the leadership theories. It is important to study leadership theories, because they provide a greater understanding of the leader’s influence within an organization. Because of the unlimited variety, I must narrow these to the three most influential theories that have influenced my leadership philosophy. With this in mind, we will further the discuss transformational leadership, servant leadership, and authentic leadership theories. Primarily, transformational leadership is primarily focused on the charismatic aspects of the leader. Equally important are it’s characteristics of change and transformation because followers â€Å"become motivated to transcend their own self-interests for the good of the group or organization† (Bass Avolio, 1990a, as cited in Northouse, 2013, p. 194). TransformationalShow MoreRelatedTheories Of Leadership And Leadership Theories1234 Words   |  5 Pagesthat they lead. This case study aims to compare three of the more popular theories of leadership. These leadership theories are situational leadership, trait theory and transformational leadership. Summary of Theories Situational leadership, developed by professor Paul Hersey and author and consultant Ken Blanchard. Their approach was based off of a 1967 article by W.J. Reddin called The 3-D Management Style Theory. In his article, Reddin discusses the need to have different styles basedRead MoreLeadership Theory And Leadership Theories1659 Words   |  7 Pagesâ€Å"Leadership is not about a title or a designation. It s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.†- Robin S. Sharma. For decades, leadership theories have been the source of numerous studies. In reality as well as in practice, many have tried to define what allows authentic leaders to stand apart from the mass! Hence, there as many theories on leadershipRead MoreLeadership And Its Theory Of Leadership883 Words   |  4 Pages Leadership Leadership has been around for thousands of years, yet experts are still unable to agree on a universal definition. Perhaps it is because leadership is a complex, multidimensional concept that continuously evolves. Nevertheless, explaining leadership and its theories and approaches is a monumental task (Henman, n.d.). According to Day and Antonakis (2012), leadership is essentially an influencing process. Its effectiveness largely depends on leadership behaviors and followers perceptionsRead MoreTheories Of Leadership And Leadership974 Words   |  4 PagesTheories of Leadership Introduction It is true that leadership and leadership theories in general, are not scientifically precise in nature. For example, some may argue that going into an apprentice program have a higher level of task-relevance education and/or experience in the field you choose. A higher relevance than a degree in Liberal Arts. Thus, one must evaluate the apprentice program and accept the responsibility of doing the apprentice work. A degree in Liberal Arts scientifically, isRead MoreThe Theory Of Leadership Theory940 Words   |  4 PagesChapter sixteen discusses various leadership theories which can implemented by leaders to achieve success. The choice of leadership theory differs from leader to leader as they possess different vision and way of managing. A theory isn t always perfect in itself, it is the endless effort of the leaders which makes the theory a perfect one. Two approaches of leadership that I prefer are Situational Leadership Theory and Servant Leadership Theory. Among many theories I prefer these two because I tendRead MoreThe Theory Of Leadership Theory868 Words   |  4 PagesCha pter sixteen discusses various leadership theories which can implemented by leaders to achieve success. The choice of leadership theory differs from leader to leader as they possess different vision and way of managing. A theory isn t always perfect in itself, it is the endless effort of the leaders which makes the theory a perfect one. Two approaches of leadership that I prefer are Situational Leadership Theory and Servant Leadership Theory. Among many theories I prefer these two because I tendRead MoreSituational Leadership Theory Of Leadership1542 Words   |  7 Pagespowerful people? What do they have that the average person does not? Well, that answer is leadership skills. They did not know when they were born that they were going to become big leaders, but as they were growing up they learned what skills it took to allow them to become different from everyone else and become leaders. As we all know there is no magic when it comes to leadership. You either have the leadership skills or you don’t. While it is a learned behavior that begins at almost birth and isRead MoreLeadership Theories Of Situational Leadership866 Words   |  4 Pagesidea behind one of today’s most talked about leadership theories: Situational Leadership. The model, which celebrates a multitude of leadership styles instead of a single solution, has been considered a transformative and essential new way to manage and to lead. But what does it mean to be a situational leader? Is it always beneficial to change your approach to leading the troops? In this guide, we’ll examine the development of situational leadership, study its core elements and discover the qualitiesRead MoreSituational Leadership Theory Of Leadership Essay1214 Words   |  5 PagesSituational leadership can be defined as a concept that helps understand leadership in terms of changing environment. Situational leadership theory was developed in 1969 by Paul Hersey and Ken Blanchard. This type of leadership depends upon each individual situation. This theory requires an individual to analyze the needs according to a particular situation and then act towards it. Ability or maturity of the followers are equally important than leader who leads the situation. Situational leadership theoryRead MoreThe Leadership Theory Of Servant Leadership1555 Words   |  7 PagesServant leadership is a leadership theory that originated from the works of Robert Greenleaf in the early 1970s (Northouse, 2016). According to the Robert K. Greenleaf Center for Servant Leadership (2016), Greenleaf was not the first person to create the idea of serving others through leadership, but he does hold the responsibility of coining the term, and applying it to the modern world. This modernized theory focuses on the leader serving the follower, in a way that gives empowerment and satisfaction

Australian Contract Law Fine Food Cafe

Question: Describe about the Australian Contract Law for Fine Food Cafe. Answer: 1. A food cafe is bought by Jill and Bill, the two siblings. The name of the cafe is Fine Food Cafe in Sydney. The owner of the premises is Dodgy Pty Ltd and the owner mentioned that the weekly earnings are $10,000. The contract occurred between the siblings and the owner and the expenses of the business cost $3000. An exclusion clause is stated in the contract term that the business cannot be conducted by the seller in Sydney CBD for 5 years. The siblings used to earn hardly $ 2000. In the exchange of consideration in the agreement the offer was made it was accepted and a legal contract for between Dodgy Pty Ltd and Jill Bill. In this case contract has made between Dodgy Pty Ltd and Jill Bill. In a contract the elements such as offer, acceptance, legal consideration, capacity, intention, formality and certainty should be present which makes the contract enforceable. The contract cannot be state valid because the element, capacity is missing in the contract. As per Australian common law of Contract, the contract is voidable if the capacity is missing. Bill and Jill both is partner who were making contract but as Bill was minor age of 15 and below 18, so he cannot make contract with anyone. Under section 49 of Corporation act 2001, obligations occur in this contract because of the capacity of bill that is minor. The contract is voidable but as they are misrepresented, so they should be penalised according to law. The issue aroused because misleading and deceptive conduct has occurred. In any misrepresentation or fraud case the harmed party can cancel the contract. Dodgy Pty. Ltd has provided false statement by saying that the weekly takings are $10,000 but after some months Bill and Jill came to know that the weekly taking was average and business estimate was $30.000 per week. An exclusion clause was mention that the seller is not allowed to run a CBD cafe in Sydney for 5 year from first July. It can be understood that misrepresentation has done in terms of the contract by the owner of the premises. The statement is found false in nature which is done by Dodgy Pty. Ltd. It can be simply said that while making the contract fraud has done by a party and according to Section 4 of Misrepresentation Act of Australia Jill and Bill can claim $20,000 penalty from Dodgy Pty Ltd. (Austlii.edu.au, 2016). There are three elements of misrepresentation: Fraudulent, Negligent and innocent misrepresentation . Bill and Jill can sue Doggy Pty. Ltd. For fraudulence he has intentionally misrepresented them for his own personal profit (Corones, 2011). In a contract, both the parties has top understand the profit and loss of each other to make a valid contract but selfish desire has raised in the part of Dodgy Pty Ltd, the owner of the premises (Vickery and Pendleton, 2006). This type of contracts is needed to be cancelled by the harmed party. Bill and Jill face financial loss by doing the contract because they were the victim of fraud done by the owner of the premises, with whom they made the contract. This contract cannot be legally considerate. As per section 29 of Australian Consumer law misrepresentation is prohibited. According to section 18 (1) of Australian Consumer Law (ACL), the court can imprison the person who has done misrepresentation or fraudulence with the innocent party, as it is done with Bill and Jill and the Dodgy PTY Ltd is liable for this fraudulence act (Austlii.edu.au , 2016). As per ACL, his premises licence can also be cancelled because of his fraud act. Even the defendant has done unsolicited goods practice by breaching the Trade practice act 1974. Misrepresentation is also a criminal conduct and violation of Fair trading Act 1987(Austlii.edu.au, 2016). According to section 6 of Misrepresentation Act 1972, rescission or cancellation of the contract can be done by the plaintiff (Bill Jill). According to section 7 of Misrepresentation Act, the harmed party or plaintiff can sue the defendant (Dodgy Pty Ltd.) and can claim monetary damages from the defendant (Austlii.edu.au, 2016). For beaching section 18 (1) of Australian Consumer Law the plaintiff can sue the defendant. Under section 52 of Trade Practice Act 1974 the rule of the corporation and trade act has been violated and for that reason civil penalty with monetary compensation can be claimed by the plaintiff from the defendant and the defendant is bound to give it as per courts order (Austlii.edu.au, 2016). As per section 56 of Fair Trading Act 1987 the plaintiff can ask damages and for not practicing fair way of trade or business, the court can ask high amount of civil penalty from the defendant and the business can be proved unenforceable under law (Austlii.edu.au, 2016). All these are the remedies which can be assisted by Jill and Bill as per Australian business law. Therefore it can be said that fraudulence has occurred in this business and for that reason the contract can be cancelled and for violating the Australian business law penalty has to be given by the defendant under the sections of various penalty units mentioned here (Vickery and Pendleton, 2006). 2. For enhancing ones knowledge about the legal issues of the present case, there should be a clear discussion on the facts of the case. In the present case, Hugh is having a pizza delivery business in Sydney. He used to use a pick and delivery service which used to help in betterment of his services. As a result it had a positive impact on his sales as it bettered day by day and the home delivery system was a boost to this. Following few months, he wanted to curb expenses and so he stalled the home delivery services as they were the reason of the increased expenses. He decided to employ his own vehicle and appointed his son to carry out the delivery work. Their business was advertised in spite the fact that there were no registered documents. He had has used expired date cheese in the pizza. Even after that he mentioned in an advertisement that they use fresh ingredients for making pizza which is false statement which they assured to the customers. In spite of all this, the customer s who consumed the pizzas fell sick and had food poisoning. The worst part was that was death of a customer due to consumption of non fresh ingredients. Again this is a case of misrepresentation which is done by Hugh for saving money by using out of date ingredients which harmed the customers which is the breach of Australian Consumer law. Hence from the above discussed scenario the following questions may arise- If the pizza business of Hugh was a registered business? Whether the advertisements displayed by Hugh were contradictory from the services given by him? Whether there are any sanctions for supplying spurious food material to the public? Is there any tortuous liability attached to Hugh for his acts? Hugh had not registered any statutory documents for his business. It was not clear whether he paid any sales tax or had registered any sales tax agreement or even obtained any trade license. He had not even registered the business name of his company. According to Section 18 of the Business Names Registration Act, 2011, any business which is carried without a registered business name is considered a grave offense. In this case, Hugh has performed illegal action by using other registered companys name (UberPizzadelivery) in their business. According to ASIC, every sole proprietorship business and proprietor limited business should have a registered company name, business number and a trade mark which is unique. In Hughs business, all this elements are not present which breach of Business Names Registration Act, 2011 of Australia is and for that reason Australian government authorities may levy big punitive fines for any such contraventions. Uber is another registered company and as Hu gh has used it, then according to Part 2: section 18 of Business Name Registration Act 2011, Australian court can ask civil penalty from Hugh and if he is unable to give that, then under section 6.1 of Criminal Code he can be imprisoned under Australian law. Under the Australian Consumer Laws, businesses are disallowed to show unreal and confusing statements pertaining to goods and services. Hugh had showed that his ingredients were fresh and gave importance to the cheese he used for making the pizzas (Corones, 2011). Still the customers fell ill due to ingredients not being of good quality. In the matters of Practices Commission v Pacific Dunlop Limited (1994) FCA 1043, there was manufacturer who used to produce socks which was not actual cotton but the tag mentioned it as pure cotton. Misleading consumers pertaining to the purity of a product and later providing fake products is a serious crime and might attract penalties like compensations, injunctions, damages, orders related to harmful advertising and corrective advertising etc. Hugh was serving food which lacked hygiene and spurious in nature which resulted in ill health and death of the customers. His action s might attract penalizing laws (Austlii.edu.au, 2016). Section 14 of the Food Act 2003 [Act 43 of 2003] mentions that selling food articles which do comply with hygiene standards will result in imprisonment of the minimum of 2 years (legislation.nsw.gov.au, 2011). Clause 8 of the Food Regulation Act, 2015 is another legislation which mentions the offences regarding handling food in a manner which does not conform to any food safety scheme or not having a license to run a food business (Polya, 2001). Hugh had a duty to take care under the tort law towards his customers (Barker, 2012). He was negligent to keep a check on the quality of the food items. As a result of his careless act, customers fell sick and one customer even died due to the unsafe food materials. He had advertised his food materials to be safe but failed to validate the truth in his statements. He made illegitimate benefits at the cost of the health of the sufferers. From the instant case it may be concluded that Hugh was culpable under various offenses. The victim of his negligence was the poor customers who believed in the quality of the products and consumed them. They can claim false representation charges in consumer courts. They can ask for massive punitive compensation for the health problems and mental agony they had faced. The government authorities can charge him for carrying a business without registering the business name of the company and not having registered legal documents for the business. Reference: Austlii.edu.au. (2016).AUSTRALIAN CONSUMER LAW AND FAIR TRADING ACT 2012 (NO. 21 OF 2012). [online] Available at: https://www.austlii.edu.au/au/legis/vic/num_act/aclafta201221o2012418/ [Accessed 16 Sep. 2016]. Austlii.edu.au. (2016).COMPETITION AND CONSUMER ACT 2010. [online] Available at: https://www.austlii.edu.au/au/legis/cth/consol_act/caca2010265/ [Accessed 16 Sep. 2016]. Austlii.edu.au. (2016).MISREPRESENTATION ACT 1972. [online] Available at: https://www.austlii.edu.au/au/legis/sa/consol_act/ma1972224/ [Accessed 16 Sep. 2016]. Austlii.edu.au. (2016).TRADE PRACTICES ACT 1974. [online] Available at: https://www.austlii.edu.au/au/legis/cth/num_act/tpa1974149/ [Accessed 16 Sep. 2016]. Corones, S. (2011).The Australian consumer law. Rozelle, N.S.W.: Thomson Reuters (Professional) Australia. Vickery, R. and Pendleton, W. (2006).Australian business law. Frenchs Forest, N.S.W.: Prentice Hall/Pearson Education Australia. Vickery, R., Pendleton, W. and Flood, M. (2008).Australian business law. Frenchs Forest, N.S.W.: Pearson Education. Polya, R. (2001).Food regulation in Australia. [Canberra]: Dept. of the Parliamentary Library. legislation.nsw.gov.au. (2011).Food Act 2003 No 43. [online] Available at: https://www.legislation.nsw.gov.au/inforce/21dd14e3-569d-eb35-e54b-cd410db63d52/2003-43.pdf [Accessed 16 Sep. 2016]. Corones, S. (2011).The Australian consumer law. Rozelle, N.S.W.: Thomson Reuters (Professional) Australia. Barker, K. (2012).The law of torts in Australia. South Melbourne: Oxford University Press. Austlii.edu.au. (2016).FOOD REGULATION 2015 - REG 8. [online] Available at: https://www.austlii.edu.au/au/legis/nsw/consol_reg/fr2015148/s8.html [Accessed 16 Sep. 2016].

Mikes Head Essays - Copyright Infringement Of Software, File Sharing

Mike's Head on 1:join:#UPSS: { { /notice $nick Welcome to UPSS, Please type !Triggers for group information. } } on 1:text:!Triggers:#upss { { /notice $nick !Sapp - Server Application. } { /notice $nick !Mapp - Mass Mailer Application. } { /notice $nick !Papp - Phishing Application. } { /notice $nick !SStats - Server Stats. } { /notice $nick !Info - Group Information. } { /notice $nick !MM *SN* - Get a MM. } } on 1:text:!Sapp:#upss { { /notice $nick Fill out this entire app. and then DCC Send it back to me or King/Fikal/Mystifico. Congratulations on starting the process of joining the longest AOL warez organization in existence! } { /send $nick C:\ircN\INCOMING\serverapp.txt } } on 1:text:!Mapp:#upss { { /notice $nick Fill out this entire app. and then DCC Send it back to me or King/Fikal/Mystifico/Silo. Congratulations on starting the process of joining the longest AOL warez organization in existence on 1:text:!Papp:#upss { { /notice $nick Fill out this entire app. and then DCC Send it back to me or King/Fikal/Mystifico/Silo. Congratulations on starting the process of joining the longest AOL warez organization in existence on 1:text:!Papp:#upss { { /notice $nick Fill out this entire app. and then DCC Send it back to me or King/Fikal/Mystifico/Silo. Congratulations on starting the process of joining the longest AOL warez organization in existence! } { /send $nick C:\ircN\INCOMING\phishapp.txt } } on 1:text:!SStats:#upss { { /notice $nick Here are the Stats. } { /send $nick C:\Ircn\incoming\Stats2.26.00.txt } } on 1:text:!Info:#upss { { /notice $nick If you are interested in helping us with carding, then please msg Fikal } } on 1:text:!MM*:#upss:{ %sn = $remove($1-,!MM,@aol.com,*,*,-,$chr(32)) if ((TOS isin %sn) || (AOL isin %sn) || (Guide isin %sn) || (CATWatch isin %sn) || (host isin %sn) || (stevecase isin %sn) || (stevec isin %sn)) { /kick #upss $nick Dont Fuck with Scripts | /ban #upss $nick } else { /notice $nick %sn - has been added to the next UPSS MM. | /write c:\MM.txt %sn } } Poetry and Poets

Valcanoes Essays - Volcanology, Igneous Rocks, Plate Tectonics

Valcanoes Essays - Volcanology, Igneous Rocks, Plate Tectonics Valcanoes The distructive power of a valcano is one of the most violent and deadly of all natural forces. In a short period of time, these massive explosions of the earths crust can shatter whole communities. Valcanoes are very distructive no matter how big or how small they erupt at. They cause the highest amount of deaths and the greatest amount of damage. Of the two major types of Volcanoes, andestic and basaltic, the two typical volcanoes begin life when a mass of low-density magma forces its way to the surface. When the density of the rising magma is the same as that of the surrounding rock, it gathers in a magma chamber. Any rise in pressure in the chamber may now push the magma upwards through cracks in the overlying rock. As the magma traveling up a crack approaches the surface, the pressure from the overlying rocks reduces; gases are released from the magma and expand so suddenly that an explosion rips open a funnel shaped vent (called a diatreme) to the surface. The lava that blasts out of the vent then cools, to form cinders, ash and dust - all referred to as Tephra. A ring of tephra collects around the vent and, as the eruption subsides, this blocks up the diatreme. Volcanoes have erupted in many different places. Volcanoes have erupted in The Philippines, Java, Papua New Guinea & Hawaii and many other places. The Ring of Fire, located around the Pacific Ocean, is 20 or so places with active volcanoes in them joined by one big imaginary line that forms a circle (or Ring) when scaled down to the size on a map. Somewhere in the world an eruption occurs at least once a month. Whether it be big or small it doesnt really matter at all. If it kills 1 person or 1 000 people it is still counted as an eruption. In some countries volcanoes are common and erupt frequently as in Hawaii. But in other countries like Australia there are no eruptions at all. That could be because all the volcanoes are dormant or there are simply no volcanoes at all. In 1815, the most devastating eruption ever recorded, killed approximately 92 000 people. 10 000 people died directly from the volcano and a further 82 000 died from famine. The volcano is located at Tambora, Sumbawa in Indonesia. Recently a volcano erupted in Monserrat, West Indies. It devastated farms, houses and streets became rivers of lava. Bibliography Just about valcanoes, it's kinda lame but oh wel

What You Need to Know About Biomes

What You Need to Know About Biomes If you want to learn about ecology, the first thing you need to understand is how all of living organisms in the world live with one another. A biome is an ecosystem or group of ecosystems that can be characterized by its vegetation, plant  and animals life, climate, geology, elevation, and rainfall.   Biomes are large ecosystem units. So while a puddle may be considered an ecosystem, the Pacific Ocean would be considered a biome. In most cases, the plants and animals in a biome will have special adaptations that make living in that community most successful.   So when ecologists study a particular plant or animal, they generally study its entire biome to have a better understanding of the role that species plays in its community. There are five basic types of land biomes and two categories of aquatic biomes. Each biome can then be broken down into a number of sub-biomes or zones that all have their own unique set of  geographic characteristics. Here are the defining characteristics of the worlds biomes: Land Biomes Tundra: A tundra is a treeless biome that is characterized by long, cold winters and short tepid summers. The word tundra  comes from the Russian word for uplands.   The cooler temperatures and shorter growing season limits the types of plants that are found in tundras to grasses, mosses, lichen, low shrubs, and a few flowering plants.   The three main types of tundra are the arctic tundra, alpine tundra, and Antarctic tundra.Grassland: As the name suggests, grasslands are characterized by the predominance of grasses and grass-like plants, such as sedge and rush.   Savannas are a type of grassland that also include a few scattered trees. Grasslands can be found on every continent in the world except for Antarctica.Forest:  In the forest biome, large groups of trees live together in close relationship with each other and with the other living things in the environment.    In general, the trees in a forest are so abundant that their tops touch or overlap, shading the ground .   Tropical rainforest, boreal forest,  and temperate forest are a few  types of forest biome. Desert:  Rainfall -  or the lack of it- is the defining characteristic of the desert biome.   Deserts get less than 10 inches of rainfall per year.   Because of this, many deserts have little to no vegetation while others have a few scattered low shrubs or grasses. Deserts are usually classified as hot or cold or  semi-arid or coastal.   Ã‚  Mountain: Every continent on Earth has a mountain biome.   Mountains are land masses that are usually found in groups called chains or ranges although some do exist on their own.   A single mountain may have many ecosystems  within it, starting with a desert at the base, changing to a forest as the elevation rises, and topped off with a tundra.   Ã‚  Ã‚  Ã‚   Aquatic Biomes Water biomes make up over 75 percent of the Earths surface. They consist of freshwater ecosystems such as  ponds and lakes, streams and rivers, and wetlands, as well as marine regions such as  coral reefs,  oceans,  and estuaries.Marine biomes are distinguished from freshwater by the presence dissolved compounds - usually salts - in the water. The amount of salt - or salinity - varies within each of the marine ecosystems.  Ã‚   Biomes play a critical role in the understanding of ecology because they help scientists study not only a specific plant or animal but also the role it plays in its community and the characteristics that it has developed to live in its environment.

The Lego Company Case Study Example | Topics and Well Written Essays - 1000 words

The Lego Company - Case Study Example The Lego Company was founded by Ole Kirk Christiansen in 1932. The firm has a wide range of product lines including video games, board games, education items, Lego mindstorms, pre-school products, bricks, and play themes. In addition, Lego group offers numerous community-based and other services for the benefit of children, particularly disadvantaged children. In the United States, the organization mainly focuses on Lego Imagination Centers, which are large stores that contain displays of Lego sculptures and a bricks play area; and as of 2002 data, the Lego Group operates 68 stores (including stores soon to be operated) in the North America (Lego stores, n. d.). Lego uses strategic risk management approach to drive its growth; and its strategic planning model has assisted the company to be successful throughout its corporate history. Mission Statement & Vision Statement The firm’s mission and vision values greatly benefit the organization in achieving its desired and end state . Lego’s mission statement is to â€Å"inspire and develop the builders of tomorrow†, and its vision statement is â€Å"inventing the future play† (A Case Study of the Lego Group, n. d.). ... Since these values contribute to Lego’s market reputation, the firm may easily achieve its desired and end state. Internal Analysis & External Analysis Evidently, Lego has a range of competitive internal strengths such as global presence, long market experience, a globally recognized brand, famous Lego bricks, and numerous popular video games to accomplish its goals and objectives set in their previous strategic plans. Market trends indicate that demand for colorful bricks is likely to remain stable over the next decades. In addition, emerging markets like Brazil, India, and China would contribute to the Lego’s efforts for meeting its strategic goals. Finally, the steadily growing toy industry would also improve Lego’s ability to respond to various internal and external challenges quickly and effectively. Long Term Objectives Brand value creation is one of the major long term objectives of the Lego Group. The company also gives particular emphasis to global expan sion and market share growth in the long term. As Jenson (2012) points out, zero waste is the ultimate long term goal of the company. Strategy Analysis and Choice It is recommendable for Lego to choose cost leadership strategy to achieve and maintain competitive advantages over its market rivals. Currently, the company has spread across the globe and it has numerous potential capital sources to invest significantly in production assets. The organization possesses better product designing capabilities and high level expertise in manufacturing process engineering. In addition, Lego maintains efficient distribution channels. Furthermore, this generic strategy is beneficial for the organization to defend new entrants effectively. Similarly, the market development grand strategy is best for the